You’ve got tech – your cyclometer, GPS-enabled on-bike or wristwatch unit, a power meter, your smart phone, and so on. Then you’ve got your nutrition – the right carb blend of maltodextrin, sucrose, protein, sodium, amino acids, and so on, packed into your favorite drink or energy food product. When it comes to your cycling nutrition and combining it with your technology of choice, that’s where a new company Cycleface has entered the market.

The idea is to take your training data, including duration, speed, heartrate, even power output, and tie in that data with your body makeup (height, weight, etc.) to formulate an exact nutrition plan for you. Then, Cycleface prepares a power blend or energy bars for you to precisely meet your nutritional needs, or they may make use of existing energy food brands that you already know.

It all begins with a short questionnaire and identifying what performance data you have available. From there, you get the carbohydrate / protein / fat / amino acids and other nutrients (sodium, potassium, magnesium, etc.) formulation that will get you dialed in for your bike training and racing. Cycleface’s motto is to connect your tech and customize your cycling nutrition, which indeed you can do on the site.